March 6, 2026 · 2 min read · Updated March 6, 2026
Service Guide: Next.js Migration
How I migrate B2B websites from WordPress or legacy stacks to Next.js while protecting SEO, preserving conversion flow, and reducing launch risk.
ServicesNext.jsMigration
Most migrations fail for predictable reasons: partial route parity, weak metadata governance, and rushed launch QA.
I run migration as a controlled engineering process, not a visual transfer.
Migration framework
Phase 1: discovery and parity map
- URL inventory and page intent classification.
- Content mapping between old and new architecture.
- Baseline metadata/canonical capture before touching production.
Phase 2: build and content transfer
- Static-first rendering where appropriate.
- Local asset migration and image optimization.
- Template normalization to avoid section-level drift.
Phase 3: SEO and crawl safeguards
- Canonical governance by route.
- Redirect matrix with validation pass.
- Sitemap and robots consistency checks.
Phase 4: launch control
- Pre-flight checklist with pass/fail gates.
- Production rollout protocol.
- Immediate post-launch monitoring for index and behavior signals.
Phase 5: stabilization
- 14-day issue triage window.
- Prioritized fixes by business impact.
- Follow-up roadmap for performance and conversion upgrades.
What this service prevents
- orphaned legacy URLs,
- canonical conflicts,
- tracking drop-offs,
- regressions hidden behind visual parity,
- search visibility decay from preventable mistakes.
Ideal fit
- Teams with meaningful organic traffic that cannot afford a sloppy migration.
- Marketing organizations that need better control after replatforming.
- Founder-led companies that want direct technical ownership.
FAQ
Can we migrate gradually?
Yes. Phased migration is often safer when route complexity is high.
Will rankings dip during migration?
Some movement can happen, but proper governance minimizes avoidable loss and speeds up recovery.
Do you own redirects and canonical mapping?
Yes. It is a core part of this service.
Planning a migration now?
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