4 min read
Can AI Overviews Reduce Clicks and How Should You Adapt?
What to do when AI overviews compress click volume and how to adjust content strategy for qualified demand capture.
Answers
Direct answers for high-intent B2B website questions.
Each page gives a practical answer first, then conditions, tradeoffs, and implementation steps.
3 min read
GEO vs SEO for Service Websites
A decision guide for when to prioritize SEO fundamentals and when to optimize content for generative engines and citation surfaces.
4 min read
How Long Should a B2B Pillar Post Be?
How to choose post length based on intent depth, complexity, and conversion role instead of arbitrary word counts.
4 min read
How Many CTA Buttons Should a B2B Homepage Have?
How to choose CTA quantity and hierarchy on B2B homepages so visitors have clarity instead of decision fatigue.
4 min read
How to Avoid SEO Loss During Site Migration
A migration safeguard checklist covering route parity, canonical governance, redirects, and post-launch monitoring.
4 min read
How to Build Internal Linking for Small Teams
A lightweight internal linking system that compounds authority and keeps publishing manageable for lean teams.
4 min read
How to Build llms.txt for a Service Site
A practical llms.txt implementation guide for service businesses to improve AI crawler discoverability and citation clarity.
4 min read
How to Create Comparison Pages That Convert
A framework for writing high-intent comparison pages that help evaluators decide and move to conversation.
4 min read
How to Measure WhatsApp Click Quality in GA4
How to track WhatsApp CTA quality in GA4 with event taxonomy, traffic context, and intent scoring.
4 min read
How to Plan a 12-Week Editorial Calendar
A repeatable planning model for publishing one premium post and two answer pages each week with quality control.
4 min read
How to Structure FAQ Sections for SEO
How to write FAQ sections that improve clarity and rankings without turning pages into keyword-stuffed blocks.
4 min read
How to Test Motion Performance on Mobile
A reliable mobile testing workflow for animation quality, including budget thresholds and fallback policies.
4 min read
How to Write Meta Descriptions That Improve CTR
A practical framework for writing meta descriptions that increase qualified clicks without bait-style promises.
4 min read
How to Write Service Pages for High-Intent Traffic
How to structure service pages for evaluation-stage buyers with clear differentiation and low-friction CTA pathways.
3 min read
Should B2B Homepages Use Video Backgrounds?
When background video helps B2B conversions, when it hurts speed and clarity, and what to use instead.
4 min read
Should You Use Subfolders or Subdomains for a Blog?
A practical decision model for choosing blog architecture based on authority transfer, operations, and constraints.
3 min read
What Causes Jank in Framer Motion?
A practical breakdown of why Framer Motion animations stutter and which technical choices prevent it.
4 min read
What Events Should You Track on Service Websites?
The minimum event model for service websites so measurement supports decisions instead of dashboard clutter.
4 min read
What Is a Good Conversion Rate for B2B Service Sites?
A realistic way to benchmark conversion rates for service websites using traffic quality, offer fit, and intent depth.
4 min read
What Is Answer Engine Optimization for B2B?
A practical definition of AEO for B2B teams, how it differs from classic SEO workflows, and how to apply it without publishing generic content.
3 min read
What Is Canonical Path Governance?
How to govern canonical paths across marketing routes and markdown content to prevent index fragmentation.
4 min read
What Makes a Next.js Technical SEO Stack Complete?
The non-negotiable technical components of a production-grade Next.js SEO stack for marketing websites.
4 min read
When Should You Migrate WordPress to Next.js?
Signals that indicate WordPress is limiting growth and a practical threshold for deciding when migration is worth the cost.
4 min read
When to Use Static Rendering vs Dynamic in Next.js
A practical rendering decision guide for marketing and content routes in Next.js.